Senior editor and copywriter based in Boston, MA. Driven by a passion for storytelling & brand voice.

Helping B2B Companies Share Their Stories

With over a decade of experience in customer marketing and insights, I thrive on shaping compelling brand voices and crafting creative, story-driven content that resonates. My expertise includes curating customer-centric content and using data-driven strategies to drive engagement and growth.

I excel in creating both long-form and short-form content, most often tailored for B2B audiences. By deeply understanding the buyer's journey, I develop content that fosters meaningful connections at every stage. My collaborative approach allows me to work with cross-functional teams, resulting in impactful content that turns prospects into loyal customers.

I am passionate about helping businesses strengthen their customer relationships and create valuable, engaging experiences through insightful and compelling storytelling.

  • Joanna Rovin

    Senior Editor & Content Writer

  • Education

    Master of Arts, English: Boston College, 3.96 GPA

    Bachelor of Arts, Honors English: Suffolk University, 4.0 GPA

    Bachelor of Arts, Honors Politics, Philosophy, and Economics: Suffolk University, 4.0 GPA

  • Work Experience

    Writing Professor, Boston College

    Written Communications Specialist, Sika Sarnafil

    Marketing Director & Head Copywriter, Thompson Hennessey & Partners

    Public Relations & Marketing Director, New Generation Christian Center

Contact me.